SUBSTACK CONSULTING
I’m Amy Suto — bestselling author, 7-figure freelance writer, and creator of Make Writing Your Job, a Top 20 Business bestseller on Substack that grew to 42,000+ subscribers and $267,000 in annualized revenue in its first year. I help writers, founders, and brands launch and grow Substacks that build real audiences — and real revenue. If you want a newsletter people actually subscribe to (and pay for), let’s talk.
Contact Amy
What we can work on
Positioning & Launch
Find the niche only you can own, name and frame your publication, and launch with a content plan that hooks your first hundred subscribers.
Growth Engine
Build a repeatable growth loop: SEO and discoverability, notes and collaborations, cross-promotion, and the cadence that compounds without burning you out.
Going Paid
Design your paid tier, price it with confidence, and convert free readers into paying subscribers — including creative formats like serialized fiction.
Results from my own playbook
I don’t teach theory — everything we’ll work on comes from what I’m doing right now on my own publications. In its first year, Make Writing Your Job became a Top 20 Business bestseller on Substack, growing to 42,000+ total subscribers, 1,900+ paid subscribers, and $267,000 in gross annualized revenue.
$267K
Gross annualized revenue in year one of Make Writing Your Job.
42,000+
Total subscribers in the first year — 1,900+ paid, zero spent on ads.
Top 20
Business bestseller on Substack, out of tens of thousands of publications.
How it works
Send an inquiry
Tell me about your newsletter — or the one you want to start — using the form below. I read every inquiry personally.
Free discovery call
We’ll book a free discovery call to dig into your goals, audience, and what’s standing between you and growth.
Launch together
If it’s a fit, I’ll craft a two-week intensive: consulting plus hands-on, done-for-you work to launch (or relaunch) your Substack.
Free Substack strategy guides
Want to see how I think before we talk? Start with these guides from my blog — the same playbook we’d apply to your newsletter:
- How to Grow a Substack: 0 to 42,000 Subscribers in One Year
- How to Get Paid Subscribers on Substack (What Converted My First 1,900)
- How to Make Money on Substack: My $267K First Year, Broken Down
- Is Substack Worth It in 2026? An Honest Answer
Frequently asked questions
Who is Substack consulting for?
It's not just for writers — Amy has worked with professionals, coaches, and startup founders looking to grow their business, build an audience, or create an additional stream of revenue. Whether you're launching your first newsletter or adding a paid tier to an established one, if you want a publication that earns attention (and revenue), this is for you.
What happens after I send an inquiry?
Amy reads every inquiry personally and replies by email within a few business days. Next comes a free discovery call to talk through your goals — and if it's a fit, she'll craft a two-week intensive combining consulting with hands-on, done-for-you work to launch your Substack.
Why work with Amy on Substack specifically?
Amy runs Make Writing Your Job, a bestselling Substack, and Sutoscience, where she serializes fiction — so she has hands-on, current experience with growth, paid conversion, and creative formats. She has also spent a decade as a professional writer, ghostwriter, and editor.
Can you help with paid subscriptions and monetization?
Yes — pricing your paid tier, designing what paywalled content should be, launch sequences for going paid, and the publishing cadence that sustains it without burnout are core parts of the work.
How much does a Substack consultant cost?
Substack consultants typically charge anywhere from around $200 for a single coaching session to $1,875 or more for multi-month packages, with ongoing retainers running higher. Amy works differently: after a free discovery call, she scopes a custom two-week intensive that combines strategy with hands-on, done-for-you launch work, so you get a working publication — not just advice. Pricing depends on scope and is quoted after the call.
What results has Amy gotten on Substack?
In its first year, her publication Make Writing Your Job became a Top 20 Business bestseller on Substack with over 42,000 total subscribers, 1,900+ paid subscribers, and $267,000 in gross annualized revenue. She also serializes fiction on a second publication, Sutoscience, so she works across both nonfiction and creative formats.