Desk of Amy Suto
Meet Amy Suto, bestselling author and San Francisco content creator. Check out her writing blog, explore her city guides, or browse her writing portfolio.
grow your newsletter
SUBSTACK CONSULTING
I’m Amy Suto — bestselling author, San Francisco content creator, and the writer behind Make Writing Your Job, a Top 20 Business bestseller on Substack with 44,000+ subscribers and $267,000 in annualized revenue — most of that revenue built in a 12-to-15-month sprint. I help writers, founders, and brands launch and grow Substacks that build real audiences — and real revenue. If you want a newsletter people actually subscribe to (and pay for), grab time on my calendar and let’s get to work.
The Substack Audit — book me for an hour
The fastest way to work with me, no inquiry required. The Substack Audit is a 60-minute session, one-on-one with me, where we go deep on your newsletter — your positioning, your growth, your paid strategy, and whatever will move the needle most for you. Pick a time, check out with PayPal, and you’re on my calendar.
one hour, all signal
What you’ll walk away with
- A 60-minute one-on-one audit of your Substack with me
- Clear next steps to grow your newsletter, tailored to you
- A written summary of our meeting and the advice I gave you, sent afterwards
$1,000 · book instantly · PayPal checkout
What we can work on
Positioning & Launch
Find the niche only you can own, name and frame your publication, and launch with a content plan that hooks your first hundred subscribers.
Growth Engine
Build a repeatable growth loop: SEO and discoverability, notes and collaborations, cross-promotion, and the cadence that compounds without burning you out.
Going Paid
Design your paid tier, price it with confidence, and convert free readers into paying subscribers — including creative formats like serialized fiction.
Results from my own playbook
I don’t teach theory — everything we’ll work on comes from what I’m doing right now on my own publications. Make Writing Your Job is a Top 20 Business bestseller on Substack with 44,000+ total subscribers and 1,900+ paid — and most of its $267,000 in gross annualized revenue came together over a 12-to-15-month sprint (built on years of consistent publishing — I’ll be honest with you about timelines, too).
$267K
Gross annualized revenue — most of it built in a 12-to-15-month sprint.
44,000+
Total subscribers — 1,900+ paid, zero spent on ads.
Top 20
Business bestseller on Substack, out of tens of thousands of publications.
Kind words from a recent client
“Before working with Amy, I had a lot of information about launching a non-fiction book but not a clear path forward. In just two weeks, she helped me turn that into a thoughtful launch strategy, practical systems, and the confidence that I knew what to do next. She didn’t just deliver great work—she built the systems, created the resources, and taught me how to use them, leaving me with tools that will support my platform long after our engagement ended. If you’re looking for a strategic partner who combines exceptional execution with deep publishing expertise, I recommend Amy wholeheartedly.”
— Sonia Vora, former Gates Foundation executive
Two-Week Substack Intensive client
How the Two-Week Substack Intensive works
This is a different offering from the Substack Audit. The audit is one focused hour of advice, booked instantly. The Two-Week Substack Intensive is my deeper, done-for-you engagement — I don’t just tell you what to do, I help build it with you. It starts with a free conversation, not a checkout:
Send an inquiry
Tell me about your newsletter — or the one you want to start — using the form below. I read every inquiry personally.
Free discovery call
We’ll book a free discovery call to dig into your goals, audience, and what’s standing between you and growth.
Launch together
If it’s a fit, I’ll craft a two-week intensive: consulting plus hands-on, done-for-you work to launch (or relaunch) your Substack.
Free Substack strategy guides
Want to see how I think before we talk? Start with these guides from my blog — the same playbook we’d apply to your newsletter:
- How to Grow a Substack: What Actually Took Me to 42,000 Subscribers
- How to Get Paid Subscribers on Substack (What Converted My First 1,900)
- How to Make Money on Substack: My $267K Breakdown
- Is Substack Worth It in 2026? An Honest Answer
- Inside My Two-Week Substack Intensive (What a Substack Consultant Actually Does)
Frequently asked questions
What is the Substack Audit?
The Substack Audit is a 60-minute one-on-one working session with me, priced at $1,000. You book it directly on my calendar — no inquiry or discovery call needed — and check out with PayPal as part of booking. In our session we'll go deep on your newsletter's positioning, growth, and paid strategy, and you'll walk away with clear next steps. Afterwards I'll send you a written summary of our meeting and the advice I gave you.
Who is Substack consulting for?
It's not just for writers — I've worked with professionals, coaches, and startup founders looking to grow their business, build an audience, or create an additional stream of revenue. Whether you're launching your first newsletter or adding a paid tier to an established one, if you want a publication that earns attention (and revenue), this is for you.
What happens after I send an inquiry?
I read every inquiry personally and reply by email within a few business days. Next comes a free discovery call to talk through your goals — and if it's a fit, I'll craft a two-week intensive combining consulting with hands-on, done-for-you work to launch your Substack. In a hurry? Skip the inquiry and book a Substack Audit directly instead.
Why work with you on Substack specifically?
I run Make Writing Your Job, a bestselling Substack, and Sutoscience, where I serialize fiction — so I have hands-on, current experience with growth, paid conversion, and creative formats. I've also spent a decade as a professional writer, ghostwriter, and editor.
Can you help with paid subscriptions and monetization?
Yes — pricing your paid tier, designing what paywalled content should be, launch sequences for going paid, and the publishing cadence that sustains it without burnout are core parts of the work.
How much does a Substack consultant cost?
Substack consulting isn't cheap — experienced newsletter consultants routinely charge several hundred dollars for a single session, and done-for-you engagements, agency packages, and ongoing retainers regularly run well into the four and five figures. I offer two ways to work together. The Substack Audit is a $1,000, 60-minute one-on-one session you can book instantly, with a written summary and next steps delivered afterwards. For done-for-you launch work, I scope a custom two-week intensive after a free discovery call, priced by scope.
What results have you gotten on Substack?
My publication Make Writing Your Job is a Top 20 Business bestseller on Substack with 44,000+ total subscribers, 1,900+ paid subscribers, and $267,000 in gross annualized revenue — most of that revenue built across a 12-to-15-month stretch, with zero ad spend. I also serialize fiction on a second publication, Sutoscience, so I work across both nonfiction and creative formats.
Inquire about consulting
Tell me about your newsletter and what you need — I read every inquiry personally. Already know you want my eyes on your Substack? Skip the form and book a Substack Audit directly.