“I earn $263,000 in annual revenue from my Substack side hustle”
An as-told-to profile by Kaila Yu on how Kyle and I built Make Writing Your Job into a newsletter and job board.
for brands
BRAND PARTNERSHIPS
I write for the people who make a living with words: freelancers, authors, newsletter writers, and the creators building something on the side. They read Make Writing Your Job for high-paying writing work and live classes, Sutoscience for essays and serialized fiction, and they follow along on TikTok and LinkedIn. When I recommend a tool, they try it, because I only recommend what I use.
Dedicated newsletter sends, placements, member perks, branded short-form video, and sponsored workshops. Paid partnerships, agreed upfront, and you see the copy before it goes out.
The numbers
60,000+Newsletter subscribers
Make Writing Your Job, a Top 25 Business Substack.
1,800+Paying members
Readers who pay for Make Writing Your Job, month after month.
4,000+Sutoscience subscribers
My personal Substack: essays and serialized fiction.
47.9KTikTok followers
@sutoscience, 297K likes and counting.
52.9KLinkedIn followers
The Make Writing Your Job page, plus 11K on my own profile.
27M+Google Search impressions
On amysuto.com in the last 12 months, with 119K+ clicks.
175K+Combined following
Every platform plus both newsletter lists.
$262KNewsletter revenue, annualized
Readers pay for this newsletter. They act on what it recommends.
3 yrsOf weekly publishing
The audience grew organically, with no ad budget behind it.
Who you’ll reach
Mostly women, with a healthy contingent of men, and almost all of them making money from writing or trying to. They are not browsing. They subscribed because they want better-paying work, a finished book, or a newsletter that pays, which makes them the best audience I know for tools, courses, and services that help with any of the three.
- Freelance writers and copywriters looking for better-paying work. The job board is why most of them subscribed.
- Authors, memoirists, and novelists, traditionally published, self-published, and in between.
- Newsletter writers and creators building paid Substacks, the readers who found me through Sutoscience.
- Coaches, founders, and professionals who write to grow a business.
Ways to work together
Dedicated newsletter send
One email, all about your product, written in my voice and sent to every Make Writing Your Job subscriber.
Example: ProWritingAidNewsletter placement
A sponsored section inside a regular issue of Make Writing Your Job or Sutoscience, with your offer and your link.
Member perk
An exclusive discount for paid members earns your product a card on the perks page and an introduction to the whole list.
Example: ScrivenerBranded short-form video
A TikTok on @sutoscience, cross-posted to Instagram and YouTube, with your product inside my real writing day.
Sponsored workshop or class
A live class for the Make Writing Your Job community, with your product in the lesson where it fits naturally.
Blog and LinkedIn features
A long-form review on amysuto.com, which draws 27M+ Google impressions a year, and posts to 60K+ followers across my two LinkedIn pages.
Events and meetups
Sponsor a writer meetup in Los Angeles or San Francisco, or a reader event, with your product in the room.
See the LA meetupsWorkshops for your team
A talk or workshop for your company or community on creator businesses, paid newsletters, and AI for creatives.
Speaking pageMulti-channel campaigns
A dedicated send, a video, and a class around one launch. The ProWritingAid campaign ran exactly that way.
Recent collaborations
- Scrivener became a Make Writing Your Job member perk in September 2026, 20% off for paid subscribers and 30% off for Founding Members, and I introduced it to the whole list in a dedicated email titled “I wrote every one of my books in Scrivener.”
- ProWritingAid sponsored “The editing toolkit I wish I’d had for my first book,” a dedicated email to every subscriber, followed by a live workshop and a short-form video.
How a partnership runs
- You tell me about the product, through the form below or by email.
- I check the fit. I only partner with things I would use myself, and my readers can tell the difference.
- You get a proposal with formats, dates, and rates within a few business days.
- I write it in my voice, and you see the copy before it runs.
- It goes live, and I send you how it performed.
Good to know: partnerships are paid and agreed upfront, so affiliate-only offers aren’t a fit. Sponsored work is always labeled as sponsored. And the voice readers signed up for is the one that introduces your product.
Recent featuresOctober 2026 August 2026
Best Job and Market Websites 2026
Make Writing Your Job named to the list, for the curated job board, the community chat, and the free classes.
The Hyphen, with Emma Gannon
May 2026Creative Coffee: do authors still need gatekeepers?
A Substack Live with Emma Gannon on self-publishing and finding creative power beyond the gatekeepers.
Start a partnership
The form lands straight in my inbox. Prefer email? Pitches to amy@amysuto.com work too, and the press kit has the longer story.
Questions brands ask first
What do sponsorships cost?
Rates depend on the format, the channel, and timing. Tell me what you have in mind through the form and I will send the current rate card by email, usually within a few business days.
Do you do affiliate or commission-only deals?
No. Partnerships are paid and agreed upfront. The lowest-cost way to start is a member perk: an exclusive discount for paid subscribers that earns your product a card on the Make Writing Your Job perks page and an introduction to the whole list.
Who sponsors Make Writing Your Job?
Writing and editing software, tools for freelancers and creators, courses, and the products writers use every day. Scrivener and ProWritingAid are two recent examples, and both ran as dedicated emails to the full list.
Can we see audience data before we commit?
Yes. The numbers on this page come from the platforms themselves, the Make Writing Your Job revenue and subscriber dashboard is public, and the press kit has the longer version. Ask in the form if you need something specific.
For the search engines and media-list builders: newsletter sponsorship, sponsor a Substack, Substack advertising, writer influencer partnerships, creator economy sponsorships, branded TikTok, sponsored workshop, member perks, brand partnerships with Amy Suto.