How to Hire a Writer
Hiring a writer isn’t just about “can they write.” It’s about matchmaking.
The right freelance writer understands your goals, speaks your audience’s language, and can deliver writing that actually does something — builds trust, converts readers, clarifies your message, or makes your brand sound like a real human.
Want more inbound leads? You might need a blog/SEO writer. Launching something new? Hire a copywriter. Need your founder voice captured? Bring in a ghostwriter. Trying to keep your audience warm? A newsletter writer is your secret weapon. Each specialty solves a different problem and delivers a different kind of ROI.
✍️ Make Writing Your Job is a curated job board built to connect you with the exact kind of writer you need — fast.
For just $29, post your writing job and get real applicants within days, so you can hire a specialized freelance writer without wading through spam or mismatched generalists.
Here’s a breakdown of the most common types of freelance writers you can hire, what each one actually does, and what kind of ROI you can expect when you find the right fit.
Blog Writers & SEO Content Writers: Compounding Traffic and Trust
If content is part of your growth strategy (and it probably should be), you need someone who can write consistently and understand what makes content perform.
A great SEO content writer will:
research topics and search intent
outline and write posts that actually answer what readers are looking for
naturally weave in keywords without sounding robotic
structure posts for skimmability and clarity
help you build topical authority over time
Common deliverables: Blog posts, topic outlines, content briefs, SEO updates/refreshes
ROI: Organic traffic growth, stronger authority, more qualified leads, evergreen content that keeps working
Curious how to build such a well-oiled team? Here’s how to hire content writers who know what they’re doing.
Copywriters: Words That Convert
Copywriters write the words that make people take action — buy, book, subscribe, click, reply.
If you’re launching, repositioning, or trying to increase conversions, hire a copywriter who can blend clarity with persuasion.
Common deliverables: Website copy, landing pages, sales pages, emails, ads, brand messaging
ROI: Higher conversion rates, clearer positioning, better response, more revenue per visitor
Ghostwriters: Your Voice, Their Words
Ghostwriters help you publish work that sounds like you — only sharper, cleaner, and easier to read.
This is the right hire if you want thought leadership, a personal brand, or a book, but don’t have the time (or headspace) to draft it all yourself.
Common deliverables: Founder essays, LinkedIn posts, op-eds, keynote drafts, book proposals, memoirs/business books
ROI: Authority, credibility, trust, speaking/media opportunities, long-term brand equity
Newsletter Writers: Consistency and Audience Growth
Newsletters are one of the highest-leverage assets you can build — but only if you can publish consistently and keep readers hooked.
Newsletter writers can write in your voice, shape your content strategy, and make sure you show up reliably.
Common deliverables: Weekly newsletter issues, editorial calendar, subject line testing, voice/tone guide
ROI: Higher opens/clicks, audience retention, warmer leads, deeper customer loyalty
Editors: The Quality Control That Protects Your Brand
Sometimes you don’t need a writer — you need an editor who can make your existing writing stronger.
Editors improve structure, clarity, logic, tone, and flow. They remove fluff, sharpen arguments, and keep your voice intact.
Common deliverables: Developmental edits, line edits, copyedits, proofreads, style guides
ROI: Cleaner messaging, higher quality content, fewer mistakes, stronger brand credibility
Technical Writers: Clear Docs That Reduce Support (and Confusion)
If your product is complex, technical writing is not optional — it’s customer experience.
Technical writers translate systems into documentation real humans can follow.
Common deliverables: Help center articles, SOPs, onboarding docs, API docs, internal documentation
ROI: Fewer support tickets, smoother onboarding, better retention, less internal chaos
Matchmaking for Your Perfect Freelance Writer
✍️ Make Writing Your Job — a freelance writing job board featuring remote writing jobs, ghostwriting projects, newsletter roles, editing work, and more. Connects clients ready to hire a writer with top-tier freelance writers.
Now that you know what kind of writing help you’re seeking, don’t waste weeks sorting through mismatched applicants or “I can write anything!” generalists.
✍️ Make Writing Your Job connects you directly with freelance writers who already specialize in what you need. The job board makes it simple to:
📝 Post your job for just $29
⏱️ Get real applicants in 1–2 business days
🎯 Hire remote, freelance professionals — no spam, no nonsense
💡 Quickly hire copywriters, ghostwriters, editors, SEO writers, newsletter writers, and more
Writing isn’t one-size-fits-all. The right hire depends on where you are now and where you’re headed — launching something new, improving conversions, building authority, or finally getting that book out of your head and onto the page.
Whatever the case, your next great writer is one post away.
