How to Hire a Marketer
Hiring a marketer isn’t just about memes and metrics. It’s about matchmaking.
It is key to hire the right kind of specific marketer for your business. Someone who understands your goals, speaks your audience’s language, and can deliver tangible results, whether that’s visibility, leads, or long-term growth.
Want more traffic? You might need a content marketer. Looking to raise your profile? Bring in PR. Trying to turn followers into customers? A social media manager or growth marketer could be your next best hire. Each specialty solves a different problem and delivers different kinds of ROI.
📣 Make Marketing Your Job, the curated job board built for pros like you, illustrates just how many needs that marketers can fill. So start by asking yourself: what kind of marketer do you need for your own goals?
For some guidance, here’s a breakdown of the most common types of marketers you can hire, what each one actually does, and what kind of ROI you can expect when you find the right fit.
Content Marketers & Strategists: From Big Picture to Daily Execution
If content is part of your growth strategy (and it probably should be), you’ll want someone who can think long-term and ship high-quality content consistently. That’s where content marketers and content strategists come in: either working in tandem, or embodied in a single, well-rounded hire.
A content strategist sets the vision. They’ll help you clarify your brand voice, map your messaging to different stages of the customer journey, and decide which content formats (blog posts, newsletters, case studies, etc.) are worth investing in. They build the content plan.
A content marketer brings that plan to life. They write and distribute high-impact content, optimize for SEO, and track performance. If your goal is to attract the right audience and build trust over time, this is the hire that delivers compounding returns.
Common deliverables: Messaging frameworks, content calendars, blog posts, email campaigns, SEO optimizations
ROI: Organic traffic, stronger brand authority, higher-quality leads, improved retention
Curious how to build such a well-oiled team? Here’s how to hire content marketers who know what they’re doing.
Social Media Managers: Consistency, Strategy, and Daily Execution
Social media is where brand storytelling meets real-time engagement. A strong social media manager does more than post and pray. They build content calendars, track analytics, write high-converting captions, and adapt your strategy based on what’s actually working.
They’re especially valuable if your business depends on community building, influencer partnerships, or content-driven growth.
Common deliverables: Content calendars, posts, reels, analytics reports
ROI: Increased engagement, stronger brand presence, follower growth, conversions from social
If you’re ready to find the right person for the job, here’s how I hired a social media manager who understood my niche.
PR Specialists: Get Coverage and Credibility
PR specialists secure media coverage, build brand authority, and manage public perception. From pitching journalists to writing press releases, they help position your business in the spotlight to help supplement or even replace ad spend.
PR specialists are especially useful during product launches, funding announcements, or times when building credibility is the priority.
Common deliverables: Press releases, media pitches, founder bios, strategic angles
ROI: Third-party credibility, increased brand trust, new business opportunities
While you might imagine PR specialists as in-house hires traditionally, there’s a growing wave of PR professionals choosing freelance work. Check out the kind of experts you can now hire directly.
Paid Ads Marketers: Turn Dollars Into Data
If you’re ready to invest in growth, paid ads marketers can help you scale fast. They manage ad strategy, creative testing, audience targeting, and performance tracking across the most important digital platforms.
The best ones don’t just get you clicks. They optimize for conversions and provide insights that sync with and inform your broader marketing strategy.
Common deliverables: Paid ad campaigns, funnel mapping, ad creative, performance reports
ROI: Scalable lead generation, measurable conversion metrics, faster growth
Growth Marketers: The Funnel Fanatics
Growth marketers look at your business holistically. They analyze the full funnel: from how users find you to how they convert and retain. Their strategies often include a mix of content, email, product optimization, and analytics.
They’re ideal when you’re staring at a dozen marketing levers and wondering which one actually drives results.
Common deliverables: Funnel audits, growth experiments, landing pages, email automations
ROI: Conversion rate improvement, retention boosts, actionable growth data
Matchmaking for Your Perfect Marketer
Now that you know what kind of marketing help you’re seeking, don’t waste weeks wading through generalist applications or junior-level candidates.
📣 Make Marketing Your Job connects you directly with freelance marketers who already specialize in the niche you need. The job board makes it simple to:
📝 Post your job for just $29
⏱️ Get a list of real applicants in 1–2 business days
🎯 Find real remote, freelance professionals — no fluff, no spam
💡 Quickly hire social media managers, content marketers, SEO pros, and more
From content strategy to conversion optimization, the job board can help you find marketers ready and willing to amplify your business and get the ball rolling.
Marketing isn’t one-size-fits-all. The right hire depends on where you are now and where you’re headed: launching something new, doubling down on visibility, or tightening up your funnel. Whatever the case, your next great marketer is one post away.
